fbpx
Home About Robert Pepper What I believe in

What I believe in

I’m known for independent, detailed, fair and technically accurate automotive journalism. Here’s what frames and drives my work:

I believe that:

  • car journalists should do, not just write.
  • if you don’t understand it, don’t write about it.
  • if you can’t explain ‘why’ whenever you give advice, then you shouldn’t be giving advice.
  • theory underpins practical performance.
  • a good review is balanced.
  • training is a fundamental part of risk management for inherently risky activities such as offroading and racing.
  • offroad recreation can be environmentally responsible.
  • buyers and readers need to be given unbiased, factual information and explanations so they can make decisions.
  • Diversity is strength.
  • The status quo must always be challenged.

Right now, things that concern me:

  • 4X4s over-rated for towing, combined with overweight caravans.
  • the trend to taking more, and heavier gear in 4X4s.
  • lack of diversity, equity and equality in car recreation.
  • advanced safety aids actually eroding safety as drivers rely on tech that isn’t fully reliable.
  • losing the fun of cars as technology develops.
  • the environmental impact of cars.
  • the difficulty with monetising content that isn’t shallow, emotion-tugging clickbait designed for short attention spans which I think leads to a gradual reduction in knowledge, skills and therefore safety.

Things that interest me:

  • the evolution of the car – can’t wait for the new electric 4X4s!
  • how and why things work – from mechanical to society and everything in between. Forget smalltalk, let’s discuss the Fermi Paradox!
  • techniques – but only with the how and why.
  • exploring the world; places, cultures, customs and experiences.
  • adrenalin rushes.
  • anything with wings, wheels or sails!
I don’t claim to be perfect, but I at least get to write about my mistakes!