Home 4X4 INEOS AsiaPac chief talks all thing Grenadier
INEOS AsiaPac chief talks all thing Grenadier

INEOS AsiaPac chief talks all thing Grenadier


Development of the INEOS Grenadier is complete, and owners are being asked for deposits. So I thought it’d be a good time to talk to Justin Hocevar, INEOS’s AsiaPacific chief, about INEOS, the Grenadier and plans for Australia. Here’s the chapter list from the video:

  • 00:00 introduction to Grenadier, Justin
  • 03:15 Target market for INEOS Grenadier, owners, competitors (the 4 groups)
  • 06:43 How is the Australian market different for INEOS?
  • 09:11 What Australian feedback went into the design for the Grenadier?
  • 10:19 Aftermarket development for the Grenadier – INEOS’s view
  • 14:41 Safety, classifications for the Grenadier
  • 20:05 Warranty for the Grenadier
  • 22:40 Dealer network ability to understand 4×4 tourers and enthusiasts
  • 29:35 INEOS customer driver club plans for owners
  • 31:22 Towing with the Grenadier
  • 34:17 The ute / pickup version of the Grenadier
  • 36:00 Graceful degradation – a design principle
  • 39:31 Future INEOS vehicles – electric, hydrogen
  • 43:18 Petrol & diesel Grenadiers
  • 45:24 Future of INEOS – will it be around?
  • 47:23 INEOS customer engagement model e.g. Facebook
  • 51:28 Final message from Justin

I’ve also done a towing analysis which includes the Grenadier.

You should also check out Stefan Fischer’s comprehensive Grenadier analysis here and here. I don’t necessarily agree with all of it, particuarly his view on the need for 35″ tyres and lots of mods, but I do recommend people watch it, and remember that no 4×4 is perfect.

Robert Pepper Automotive journalist specialising in 4X4s, sportscars, camping and future tech.


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